CUSTOMERS OUR OPPORTUNITY AND RISK
3 August 2020 at 12:00:00
Never perhaps more than now, do our customers present as both and opportunity and a risk. They are both our lifeblood and our potential downfall.
If you ask most 'compliance' officers, they will say that one of our biggest risks are our customers.
The quandary is that they also contribute to the majority of our revenue. The balancing act of managing these two elements has never been more critical as it is now.
Seemingly small changes in the way we approach one can exponentially affect the other.
Our customers present both as a risk and an opportunity.
They pose as a risk to us.
We pose as a risk to them.
They are an opportunity for us.
We are an opportunity for them.
The differences are barely visible.