We have often heard people talking about "being ourselves" or "just being you..."
...but
Are we ever really ourselves? or
Have we really unlocked, our true selves?

Bartlett and Ghoshal (1994) were maybe not the first, but they pushed academics to take a good look at organisational ‘purpose’ and suggested that it could be the driver to effective strategic management. They noted a shift from the “old doctrine of strategy, structure, and systems” to “a softer, more organic model built on the development of purpose, process, and people.” They argued that the principal responsibility of the board is not solely to develop strategy, but to instil a unified sense of ‘purpose’ across and through an organisation.